Better quality, better content, more site interaction, give the user what they want.
Read all about it here http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html
When I search Make Money Online I see the following results.
BUY WAIT…let’s not jump the gun. This very well could be a quality site with loads of content and authority in the niche.
I love how it beats out lesser sites like Forbes.com and About.com…good stuff.