With mobile sales on the rise it is time to prepare to enter the world of mobile marketing. Currently mobile phone sales are beating out computers in both total sales and growth rate. Mobile commerce is the way of the future and it’s not just big named companies that should be getting in on the action.
The following are 5 ways you can get in on this gold rush.
Number 1: There is an App for that!
The concepts of application development may seem overwhelming. I mean where do you even begin? Luckily, now days it is a relatively easy process to get mobile applications rolling. You have a couple of different options. Outsourcing is one way of going about it. Or you can do it yourself using products such as Conduit Mobile (http://mobile.conduit.com/). It does not matter how you get your app in place, it just matters that you have one!
Number 2: Mobile Websites
There is still a large portion of society that uses mobile webpages over application. You are going to want to make sure your website or product is mobile friendly. I learned the benefits of this a little over a year ago. A few months after making one of my largest sites mobile friendly, I found that the largest percentage of click came from mobile phone. I was shocked! Now of course it has a lot to do with your niche but no matter what it will be beneficial to have a mobile website.
Number 3: Streamline and cut the flash
One downside about mobile phones is the size of their screens. With a computer screen you have a lot more space to get your message across. In the world of mobile development you need to create a simple and clear message. I do not like to click through a lot of crap on my mobile screen, and I am guess that you don’t either. So skip the super flashy attention grabbing crap and go for a more elegant and humble message.
Number 4: Recruit Help!
No matter how good you think your mobile message comes across, it doesn’t matter unless others think so. Watch how people use it, take notes. Notice anything they struggle with and gear your app to the correct audience. The biggest helper can be your kids. My daughter could use an Ipad at the age of 2; it was just so natural for her. These devices will change society and that change starts will start with those who do not remember a time before the “Iphone”. So listen carefully to them.
Number 5: Join LOOM
Mobile marketing is huge! Come join The League and get answers to all of your questions. You can get inspiration from other members and access a variety of resources. I know I have pushed this in the last couple of blog posts but really our member have huge potential and the information needed to do great things. At least give it a shot with one of the “free user accounts” , http://www.leagueofonlinemarketers.com
Cary
Didn’t realize you had another forum project on the go, I’ll have to check it out for sure.
To be honest I haven’t tried the mobile space yet via apps as I haven’t really educated myself properly on the development and outsourcing of apps.
It’s definitely not something I should be neglecting.
Great post.
Thanks
Phil